Elevator Music?

It used to be an uncomplicated world. First there was Male and Female.
I know, they used to have just those two sexes.

Then it branched out a little.
Homosexual. Bisexual. Transsexual.
Metrosexual. Which is another term for being in love with one's reflection.

Okay,fine.

THEN.

"Are you a technosexual?"

"A WHAT?!"

My father creases his brows and looks at the newspaper.

"Are you physically bold, but emotionally guarded?"

-backs off slowly-

See, this is where i draw the line.

Technosexuality according to wikipedia is:

Technosexual is a new word used to describe an individual in one of two ways:

1.A person (usually a male) with a strong aesthetic sense and a love of gadgets. In this sense, it is a portmanteau word combining "technophile" and "metrosexual", which was first promoted by creative professional Ricky Montalvo[1] to describe "a dandyish narcissist in love with not only himself, but also his urban lifestyle and gadgets; a straight man who is in touch with his feminine side but has fondness for electronics such as cell phones, PDAs, computers, software, and the web."[2]

2. A person with a sexual attraction to machinery, as in the case of robot fetishism. When used thusly, it is a portmanteau word combining "technophile" and "sexual". Occasionally, this term is used as an insult, implying in a derogatory way that a person would prefer a sex toy to an actual sexual partner.

Thats a little over the top.

Calvin Klein tradmarked the word and used it as a representative of the new generation.

the fast-living, text-messaging, computer-savvy youngsters of the next dawn; the new millennium, so to speak.

What does this have to do with Calvin Klein?

Well, they are selling a scent for technosexuals.

Its called in2u. I shudder.
Should we term this innovation? Or being talked down to?

In the first place, having a text messagy name for a perfume does not make the product in any way "cool" or appealing. Its almost as bad as an adult rapping to "communicate" with youngsters. Which will just draw a few embarrassed grins if they are lucky.

More likely, stone cold silence.

The tag line:
"She likes how he blogs, her texts turn him on. It's intense. For right now."


Perfume for technosexuals? Bottle up the sweet scent of the Ipod Nano, the rejuvenating aroma of your LCD monitor and inhale the tiny molecules of pixels.

I don't know what to make of this. Well, the idea is certainly is there. But to be taken into this context it just wrong on so many levels.

As Yougna Park says:

I just imagine kids putting on cologne to sit behind their computers. That's
really weird

Yes,its really weird.